HONG KONG:
ENJOY THE CITY LIGHT
Hong Kong, a fast-paced city filled with tall buildings, provides the setting for this campaign aimed at promoting Hong Kong tourism.
The tagline, “Enjoy the City Light,” captures the spirit of embracing and appreciating the luminous beauty that defines Hong Kong’s urban landscape.
branding identity, logo, merchandising, poster design, advertising campaign
POSTER
The poster showcases local residents living in high-rise monster estates, with lights illuminating their homes even during late hours. This creates a mesmerizing display of vibrant lights, transforming the city into a breathtaking spectacle after dark.
PROMOTIONAL ITEMS
LOGO
The concept behind the Hong Kong: Enjoy the City Light campaign is inspired by those neon signs found throughout Hong Kong. Thus, the chosen color scheme features vibrant fluorescent hues. The logo depicts a renowned landmark of Hong Kong, serving as a reminder of the city’s distinctive identity.
COLOUR
